[01]Case studySupply Chain Performance
I redesigned fragmented supply-chain reporting into a hierarchy-aware investigation system—helping teams move from the KPI that changed to the driver behind it.
Complex operations do not need another dashboard. They need a clearer path to a decision.
[02]Case studyInventory Efficiency
I reconstructed an exception-first workflow that helps retail supply-chain planners detect low- and overstock risk, compare the relevant context, and move toward action.
Inventory risk should surface before it becomes an operational fire.
[03]Case studySupplier performance
I redesigned a legacy supplier scorecard into a comparison-ready reporting workflow—making KPI health, trends, and validation easier to review and discuss.
Supplier performance needs shared evidence, not another static score.
[01]Behind the interface
I design the signal, context and structure around complex workflows so teams can understand what matters, trust the direction and move forward with clearer judgment.
[02]Practice threads
[03]How I work
Calm, curious, collaborative, and rigorous—especially where a complex system needs human judgment, not just another screen.
Begin where the pressure is: what someone needs to understand, defend, choose, or move forward.
Give complexity a visible order—signals, exceptions, context, and a path to the next action.
Make the idea real enough to evaluate, while keeping the trade-offs and people in view.
[04]Recommendations
Jesal brings care for the community and a practical instinct for making complex work move! Through DesignX he stays close to the people in the room while still pushing the work toward a clearer decision.
DesignX · Founder & community collaborator
Head of Design at EQ Bank
Jesal sees both the product detail and the wider system it has to live inside — exactly the judgment SeaLab needs when the work spans product and operations.
SeaLab · Founder & CXO
Jesal asks the questions that make an idea concrete, useful, and easier to trust!
Rare Days · VP of Design & Mentor
Jesal knows how to turn strong craft into a story about outcome and business value! He connects what the interface looks like with what QuickBooks needs to believe next.
Intuit QuickBooks · Director of Design
Jesal brings structure to dense product problems without losing the people using the system! That balance is rare in NielsenIQ work that is both analytical and deeply human.
NielsenIQ · Design Buddy & Lead Designer
Jesal makes the complex parts understandable, intentional, and ready to act on!
NielsenIQ · UX Leader & Mentor
Sample testimonial copy for layout preview—not approved or supplied by the people shown.
[05]Fixed-scope Sprint
A seven-business-day, fixed-scope engagement for clarifying one reporting, workflow, product, or AI-assisted decision problem.
Decision-Ready Systems Sprint
Starting investment · plus applicable taxes · fixed-scope seven-business-day sprint.
Discuss one difficult workflowBest fit
Cleaner signal, context, prioritization, stakeholder alignment, or implementation direction.
Outputs
Source review, decision model, focused interactive prototype, implementation notes, next-step recommendation.
[06]Sprint FAQ
It is for a team with one difficult reporting, workflow, product, or AI-assisted decision area that needs a clearer path forward.
Seven business days for source review, workflow mapping, a usable decision model, and a focused interactive prototype.
Access to the people closest to the workflow, the current artefacts, and enough context to understand what is at stake.
You leave with an evidence-backed direction. We decide whether implementation support, a deeper engagement, or a clean handoff is the right next move.
[07]Career conversations
For roles, teams, and problems where careful systems thinking makes a difference.
